A good way to examine how well your product features fit market needs is to do a features to buyer needs analysis.

Tom interviews Jim Reeves, enterprise software sales expert, about how good sales is more like problem solving and research than manipulation and how COVID-19 is affecting the sales environment in healthcare.

Tom Noser talks to his old friend and mentor Ronald Webb about servant leadership, love in work, and the power of the moment. Ronald is a veteran difference maker who has led IT teams at Tractor Supply, HealthStream, Bridgestone, and other great companies.

Anderson Williams, author and COO at BOS Framework, talks about the importance of being wrong, how BOS Framework is going to market, what's a product manager's role in an organization, and how the right kind of failure can build trust.

Christy Frink, product leader, creative problems solver, gardener and Animal Crossing enthusiast talks about making the most of unemployment, how she identifies the features that make the biggest difference to users, and how she’s defining for herself what it means to live a good life.

When software starts to let you down, it’s tempting to seek out a custom solution. Fortune’s Path knew there was a better way without having to go that route. Custom code begone; we found a way forward for Jumpstart Foundry.

Aaron Briggs, product leader and strategist, talks about how fatherhood changes your outlook, viewing his life as a product, why some great products never make money, leading with love, and what state he'd eliminate from the U.S.

The first episode of the Fortune’s Path Podcast features an interview with Lee Bridges, successful entrepreneur and senior product manager at XOi about why he exists, what's his favorite virtue, why XOi's core product value is so cool, what are the responsibilities of business in a time of pandemic and police violence, and how love can lead to monopoly profits.

We work with healthcare technology leaders like Medalogix to unlock solutions for rapid growth. Our knowledge of the healthcare space is invaluable to help organizations build out a product management team and generate valuable reporting for clients.

Product management is the discipline of using power to get customers what they want when they don’t know what they want. Bringing this discipline to companies at important inflection points in their growth can make all the difference. We know it takes more than market/fit to drive revenue. You need the right targeting, positioning, and strategy to hit your numbers.