Rich Bouchner of Alpha Investing, a private equity real estate firm, and Fortune’s Path founder Tom Noser cover a number of topics in this podcast, including how Alpha chooses properties, why they only invest in properties that already exist, the impact of rising interest rates on his business, and the role that a history degree plays in developing a consultative approach to sales

Ben Kettle, head of growth for Gun.io, a technology company dedicated to helping tech talent love who they work with, talks about what sales and product management have in common, how he finds great talent, and why listening and being good to others gives you power, in this episode of the Fortune’s Path podcast.

Writer and actor Mary Frances Noser reflects on trusting ourselves enough to earn the trust of others, no matter our formal experience.

Technology and sales veteran Adam Zais talks about how to find great companies to work for and invest in. Tom and Adam take a trip in the way-back machine to discuss early days of the PC and how business models that worked once can now work again, even with changes in tech. Adam also talks about what it takes to be great at sales and how it's not what many people think.

CloudCME knew they had a great potential leader among their sales team, and Fortune’s Path created a successful leadership coaching program just for her. But FP didn’t stop there; it also provided CloudCME with two highly impactful sales enablement tools to propel sales momentum.

Consider this your product strategy / product launch / market strategies cheat-sheet:

1. Choose a smallish well defined market and dominate it

2. Solve a known problem within a larger vision

3. Achieve must-have status — no ROI required

4. Straddle the line between enterprise software and consumer software

5. Don’t sell to CIOs

6. Keep refining your pitch until a 24 year-old can say it over the phone in a first conversation and set the hook for a long sale

7. Keep selling more stuff to the same people

Acknowledging who you are with, their history, their struggles and triumphs, is graciousness, and it’s an awesome sales technique. We want to buy from people and products we trust. It’s hard to establish trust if you have no empathy, if you don’t acknowledge your audience. Why should I buy from someone who’s guiding principle is “I care nothing for you”?

Jonas Fridrichsen, music lover, long-time sales leader, and Chief Revenue Officer for VerityStream, a healthcare credentialing and verification Software-as-a-Service platform, talks about leading sales teams, rising above the noise in healthcare, and why the challenger sales model appeals to him. Jonas and his teams have grown revenue 250% for VerityStream in the last four years. Hear how on this episode.

Paige Collins, Vice President of Customer Success at fast growing XOi Technologies, talks about getting addicted to start-up life, how you help the people you're responsible for get better and grow, what she looks for in customer success professionals, and the challenges of balancing work and family in the age of COVID-19.

Tom interviews Jim Reeves, enterprise software sales expert, about how good sales is more like problem solving and research than manipulation and how COVID-19 is affecting the sales environment in healthcare.