Fortune’s Path: the Blog

Our collection of ideas and tools for building great products and leading a life founded on love. Because the best way to get rich is to help others.

Customer Acquisition, Capitalism, Love Ted Noser Customer Acquisition, Capitalism, Love Ted Noser

Why “Authenticity” Is A Useless Business Virtue, and How Accountability Is The Key To Customer Love and Loyalty

By tracing the evolution of the concept of “authenticity,” we uncover its ambiguous, fickle definition and argue it is a useless virtue. Virtues should offer tangible standards with which to measure ourselves, which is why we emphasize accountability and community as virtues to strive for in order to show your customers love and build their loyalty.

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Joshua Oakes: Performance marketing and using data well

What is performance marketing, and how do you incorporate data into your marketing? What are the jobs of marketing and sales? What’s it like to enter the workforce during an economic downturn? These are some of the questions we ask Joshua Oakes, Creator and Founder of the Who First Framework, an audience understanding, product development, and customer acquisition process for executives, investors and entrepreneurs.

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